Blog | Lairs Johnston

Lairs Johnston

Rebranding a $20 Million Software Company to Appeal to 5 Different Demographics

Motivating people working at a non-profit organization is vastly different from motivating people working at a for-profit corporation....

Lairs Johnston

Going Viral Over 100 Times...On Purpose

“Is going viral an accident?” Probably the most frustrating question I’ve ever been asked, and I’ve been asked this A LOT. My career...

Lairs Johnston

Taking a Non-Profit from $3 million to $8 million in a Year

Simon Sinek quotes fill just about every leaders’ LinkedIn but I feel like they are very rarely put into practice. Teams will always...

Lairs Johnston

Branding That's So Much More Than Pretty

Branding, when done well should be what your customers say about you, not what you tell your customers. When I set up branding for a...

Lairs Johnston

Viral Campaigns for Multiple CTA's

I hear, "going viral is just luck" a lot, but in my experience studying a demographic before creating anything has helped me in creating...

Lairs Johnston

Analytical Infused Marketing and Optimization

When it comes to funnels there's always two questions in my mind: What do they already know about my company? What do they need to know...