Lairs JohnstonApr 23, 20215 minBranding That's So Much More Than PrettyBranding, when done well should be what your customers say about you, not what you tell your customers. When I set up branding for a...
Lairs JohnstonApr 3, 20216 minViral Campaigns for Multiple CTA'sI hear, "going viral is just luck" a lot, but in my experience studying a demographic before creating anything has helped me in creating...
Lairs JohnstonFeb 1, 20216 minAnalytical Infused Marketing and OptimizationWhen it comes to funnels there's always two questions in my mind: What do they already know about my company? What do they need to know...